New Changes for YouTube Content ID

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New Changes for YouTube Content ID

 

Please make sure you read this entire message to understand the important changes we are making in regard to YouTube Content ID. 

 

We are sending you this message to inform you that we will implement new changes to distribute content to YouTube Content ID. It is important to remember that YouTube Content ID is YouTube’s automated, scalable system that enables copyright owners to identify YouTube videos that include content they own. As the copyright owner, you provide YouTube with a reference copy of your eligible content, and it uses it to scan uploaded videos for matching content. When it finds a match, Content ID first claims and then either blocks, tracks, or monetizes the video in question.

 

Before jumping to the next step here, let’s understand if you actually need to use YouTube Content ID. You have to understand that the YouTube Content ID channel is not a money royalty generating channel, but rather a channel that scans the YouTube Channel to avoid fraudulent monetization of music content. If you want to generate royalty revenue, it is better to use other DSPs.

 

From November 19, 2021, YouTube Content ID will require a previous label approval before distributing to this channel. Note: About 3-5 days before November 19, we will pause this service (YouTube Content ID only) to set up and test the new rule and feature in the platform, but we will resume it on November 19 with all the new changes and requirements. This process will be required because we have a lot of users that either do not read the requirements, ignore, or do not understand the requirements to use YouTube Content ID. YouTube Content ID is not for everyone. It is only available for original works (or if you have exclusive rights), and the work must have never been sent to YouTube Content ID before. For example, even if you have 100% of rights for your music, it’s still illegal to send it to YouTube Content ID if the music (or even just a piece of sample that might have been used before in a different content) has been previously sent to them (even if it’s a new release with new ISRC and UPC). 

 

YouTube is taking a solid position against entities using Content ID to violate its monetization policies. Many users misuse this tool, delivering seemingly legitimate assets, claiming videos that are either illegal or not eligible for monetization. This behavior compromises the legit music catalog that distributors deliver to Content ID. This could result and lead to severe consequences for our entire network, such as takedowns, strikes, and even deactivation of Content ID and contract termination. 

 

You must understand that you cannot select YouTube content ID if you’re distributing mashups, “best of”s, compilations, remixes of other works, video gameplay, software visuals, trailers, unlicensed music and video, recordings of performances (including concerts, events, speeches, shows), music or video that was licensed, but without exclusivity.

 

For example, on the license side, let’s say that you got a license from somewhere to use (e.g., it could be a vocal or any piece of music, sample or reproduced material) with your music work, and this license is also available to other people to use that piece of work in their music work, this means that you cannot use YouTube Content ID. In this particular case, you could only use YouTube ID when the license you got is 100% exclusive, meaning that no other artists can use that piece of vocal/music/sample/reproduced material ever, and you or someone else has never sent it before to YouTube Content ID in any other previous release, whether it was done before or after any license contract you may have entered. In other words, exclusive license is when the company and/or artist who granted you with the license will not be able to offer or use that same license to others (including themselves), and you’ve received the exclusive rights of that work.

 

Here’s another example to make it even more clear:

If your release contains any audio (beats, loops, samples, video game sounds, other peoples’ music, etc.) that you did not create yourself, you are not eligible for YouTube Content ID.

 

To be eligible, ALL of the following must be true:

 

  1. You created all sounds
  2. You will not allow other artists to remix your song(s), or use any of the sounds from your song(s) in their own songs. That’s because if they upload their releases to YouTube, Content ID may claim it as yours. Additionally, if the new artist/remix opts into Content ID, it may think your version is the same song, and claim it as theirs. It’s all extremely complicated and confusing.
  3. Your release does NOT contain beats, loops, sound effects, or other audio downloaded from sample libraries or other public sources. This includes sounds that are available for free from GarageBand, Ableton, Logic, Fruity Loops, etc.
  4. Your release does NOT contain sounds from video games, television, movies, etc.
  5. Your release does NOT contain public domain recordings or songs.
  6. Your release does NOT contain any audio from other peoples’ YouTube videos.
  7. You are the ONLY person who will add this single/music to YouTube Content ID – You can guarantee that nobody else (not even another band member, producer, author, etc.) will try to submit it.
  8. You have NOT used any other company (e.g., TuneCore, CD Baby, etc.) to submit this single/music to YouTube Content ID. Whether you’re distributing or have distributed it through MusicMyBand or any other distributor, you can’t send the same music twice, even if it’s a different release (e.g., you’re submitting it again because you’ve changed the distributor, you’re including it in a new album/release, different version, etc.).

 

As you can see in the examples above, YouTube Content ID has so many rules, and a LOT OF ARTISTS/SONGS will not be eligible for YouTube Content ID. 

 

What if my release has 10 songs and just one track is not eligible for Content ID?
You can’t send this release to YouTube Content ID.
If you want to send the eligible track to YouTube Content ID, you will have to send it separately.

 

Therefore, if your release is not eligible for YouTube Content ID, you must deselect that channel during the distribution process, otherwise you will be subjected to a strike and/or have your account blocked, meaning that you will not be able to use our platform anymore, nor receive any royalties you may have. Additionally, you will probably be blocked and/or banished by/from YouTube.

 

Does it affect the content in Youtube Music?

Youtube Content ID and Youtube Music are two different channels. Although they both may work with the same platform (YouTube), they operate independently. Youtube Music does not require label approval, so all content can be delivered to this channel as long as it is active, enabled, and you have the legal rights to distribute it.

 

As your distributor, our goal is to protect you and your music catalog reputation distributed to all DSPs, including fingerprint tools like YouTube Content ID. For this reason, we are introducing a new tool that will allow us to double-check that the content is eligible according to YouTube’s guidelines and monetization policies. If you want to distribute to YouTube Content ID starting November 19, 2021, you will have to use your own label, request it through the MusicMyBand platform, wait for our email confirming your request, confirm a few questions to see if you meet the requirements, and be subjected to a non-refundable one-time application fee ($99). Note: Your account will be able to freely distribute to YouTube Content ID (forever), but you are still subjected to their policies – If you follow all the requirements you won’t have any issues, but if you fail to respect the rules, you will be subjected to strikes and other penalties imposed by both MusicMyBand and YouTube.

 

Note: To prevent possible fraud and encourage users to improve their reputation with YouTube, it is no longer possible to distribute to Content ID via our default label (MusicMyBand). Therefore, please bear in mind that if you ask for permission to distribute to YouTube Content ID, your release must be distributed through your own label, and if you leave it as default (MusicMyBand), your request won’t be accepted.

 

Here are all the Steps and Requirements to request YouTube Content ID (All information below is Mandatory)

 

A) Submit a request through your MusicMyBand account. You must request the YouTube Content ID permission through your user account, on the tab “Labels.

B) As soon as we have received your request, you will receive a web form to collect and verify the following information.

 

  1. Label name. Note: If you want to use more than one label to distribute to YouTube Content ID, you will have to apply separately for each label you have, including the fee. Your label link on MusicMyBand platform. E.g., https://distribution.musicmyband.com/labels/166
  2. Your label must have a minimum of $500 generated from any DSPs for a considerable period (minimum 3 months). In some cases we may also accept it If you have generated it through another distributor, but you will be required to provide the financial statements for the last 3 months.
  3. Brief catalogue description and artists’ roster/list: This information must also be available on the Label tab in your MusicMyBand account. Share a description. Any information that can support and explain the plan and trajectory of a label will be useful. Moreover, mention artists that are and/or are going to be represented.
  4. Artists represented by your label(s) must already have their own content available on YouTube (videoclips, live performances, etc.) – You will need to share links of official channels and videos – a minimum of 50% of the artists represented by your label must be indicated.
  5. Proven previous distribution to other DSPs – Your label should already have distributed the content to other DSPs through MusicMyBand (at least to the main channels like Spotify and Apple Music). If you’re new to MusicMyBand, you can provide any previous distribution through another distributor (You will have to send a screenshot of the distributor’s statements, etc.)
  6. Verified profiles on digital stores and streaming services: A legitimate label should have profiles verified on the main stores, as well as of its artists. You must provide Links – a minimum of 50% of the artists represented by your label need to be indicated.
  7. Social media presence: Provide the Label and Artists Social Media Links – a minimum of 50% of the artists represented must be indicated. Additionally, the label’s website must be provided.
  8. Is this content going to be promoted online? Please share relevant information (e.g., what PR company your label uses, the type of service, etc).
  9. Previous Strikes/infringements: None of your Label(s) or artists must have been flagged before. If one has been flagged before due to a possible copyright without solving it and/ or any other type of infringement, the label(s) won’t be approved.
  10. A non refundable application fee of $99.
  11. Your label is approved or rejected:

a) If Approved: Your label will be authorized to distribute to YouTube Content ID;

b) If Rejected: You’ll keep seeing a Warning over that channel telling you that your label is not enabled to distribute to YouTube Content ID. 

 

I have filled out the form I received in my email, why can’t I distribute it to Youtube Content ID?

After filling out the form, MusicMyBand has to review all the information to make sure that the label matches the requirements requested by the channel. Note: If you have provided any false and/or misleading information, your application will be rejected. If the form has been submitted correctly and with all the required information, the process can take up to 4 weeks. If your label is approved but you are not able to distribute to YouTube Content ID yet, please contact us. 

 

What will happen to the content that has already been distributed to YouTube Content ID by labels that aren’t eligible for Content ID or using our defaut label (MusicMyBand), will it be taken down?

The content that had been distributed before the implementation of the Content ID label approval and isn’t involved in fraud issues, will be kept available in the channel. Note: In case you want to perform an Update or Takedown of your content in YouTube Content ID, it has to be requested to us via email. 

 

 

Lastly, we recommend all users carefully read the entire Knowledge Base website. We realize it may be overwhelming sometimes, but if you check all articles available there, you probably won’t have any issues with your releases.

 

 

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